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Keywords: Social interaction anxiety
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (3): 356–368.
Published: 07 June 2019
...Yaoqi Li; Lishan Xie; Teng Gao; Xinhua Guan Purpose This paper aims to explore the physical attractiveness stereotype in service encounters. Specifically, this paper examines how physical attractiveness affects a customer’s response and whether a customer’s social interaction anxiety...
