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Keywords: Social media marketing
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (10): 1–21.
Published: 20 January 2026
... to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Social media marketing Communication strategy Response perception Complaint satisfaction Customer orientation Attitudes toward the firm Social networks have become...
