Keywords: Social network theory
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Journal Articles
Journal of Services Marketing (2014) 28 (5): 391–401.
Published: 05 August 2014
... intercustomer support through the lens of SDL and investigates its impact on co-creation outcomes. © Emerald Group Publishing Limited 2014 Performance Co-creation Service dominant logic Customer-to-customer linkages Intercustomer social support Social network theory An executive summary...

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