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Keywords: Social servicescape
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (4): 265–277.
Published: 29 June 2012
... moderators: service convenience and the social servicescape. The moderating effects are tested in two service settings: retail and hedonic (concert). Design/methodology/approach A survey of 270 customers at kitchen display showrooms and 320 concert‐goers was undertaken. The results were analysed using...
