Keywords: South Korea
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Journal Articles
Journal of Services Marketing (2006) 20 (4): 265–273.
Published: 01 June 2006
... can be contacted at: jsuh@ksu.edu © Emerald Group Publishing Limited 2006 Trust Culture Service delivery Relationship marketing South Korea United States of America An executive summary for managers and executive readers can be found at the end of this article. The term...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2005) 19 (3): 133–139.
Published: 01 May 2005
... has truly become the “world wide web” and is experiencing tremendous growth around the globe. In fact, the country with the highest proportion of consumers with household, high‐speed internet service in the world is not in North America or Europe, but rather South Korea (see Ihlwan, 2001). To combat...
Journal Articles
Journal of Services Marketing (1997) 11 (1): 39–52.
Published: 01 February 1997
... MCB UP Limited 1997 Consumer behaviour Fast‐food industry International marketing National cultures South Korea USA The growth of service industries is playing a significant role in the US economy (Bateson, 1992; Cronin and Taylor, 1992; Ginsberg and Vojta, 1981). By 1992...

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