Keywords: Status
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Journal Articles
Journal of Services Marketing (2016) 30 (6): 576–585.
Published: 12 September 2016
... mediate the impact of loyalty programs on bystanders’ satisfaction. As expected, the results show that a green loyalty program is as effective as a standard program in elevating members’ satisfaction. Furthermore, findings from a moderated mediation analysis indicate that status perceptions mediate...
Journal Articles
Journal of Services Marketing (1990) 4 (1): 5–20.
Published: 01 January 1990
... any type of service encounter,and that expectations will vary from one service to another and also from one customer to another. © MCB UP Limited 1990 Age groups Consumer attitudes Language Service industries Service quality Status COURTESY AND FRIENDLINESS: CONFLICTING GOALS...
Journal Articles
Journal of Services Marketing (1989) 3 (3): 17–24.
Published: 01 March 1989
... success depends on recognition of this fact and appropriate advertising. © MCB UP Limited 1989 Advertising Marketing National cultures Status CROSS-CULTURAL PERSPECTIVES ON THE DYNAMICS OF PRESTIGE Richard T. Garfein Our need for prestige is one of our most closely guarded secrets. If we...

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