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Keywords: Stigmatized consumers
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (3): 165–179.
Published: 04 February 2025
...Marie A. Yeh; Kimberly V. Legocki; Kristen L. Walker; Meike Eilert Purpose This study aims to investigate the mental health treatment journeys of stigmatized consumers using user-generated content (UGC) while also examining the role of UGC in the journey. Design/methodology/approach This study...
Includes: Supplementary data
