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Keywords: Storyline
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (6): 481–484.
Published: 12 October 2017
... the art of writing novels which can be translated into journal article writing? After all, readers of a journal article appreciate a clear “storyline” written in a succinct and professional way around a central theme. To explore this comparison, we have taken a number of pieces of advice which have...
