... 2012 Services marketing Time‐of‐day Strategic marketing An executive summary for managers and executive readers can be found at the end of this article. For any service offered to current and potential customers, the services marketer can choose to either keep the offering fixed over...

... Advertising Broadcasting Media Product differentiation Services marketing Strategic marketing Products and services are different enough than one another that they may require different marketing strategies (for a review see Zeithaml, Parasuraman and Berry, 1985). Relatively few studies have...

... UP Limited 1992 Growth Marketing planning Service industries Strategic marketing Sustainable development EXCESSIVE GROWTH IN THE SERVICE FIRM: A STRATEGIC MARKETING PLANNING CHALLENGE Edward J. Mayo Lance P. Jarvis When People Express first began operations in 1980, it flew three...