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Keywords: Subsistence marketplaces
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (6): 757–768.
Published: 31 August 2020
... manifestation of the same entrepreneurial drive witnessed elsewhere. Qualitative research Base of the pyramid Well-being Subsistence marketplaces Transformative entrepreneurship Street vending Transformative service Street vending as an economic activity is relatively well understood...
