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Keywords: Success
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1994) 8 (4): 25–35.
Published: 01 December 1994
...John W. Henry As the USA continues to progress toward a service‐based economy, the role of the service employee as a contributor to the success of the organization assumes greater prominence. Examines the pivotal role of the field engineer (FE) in a plain paper copier company. Using qualitative...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1994) 8 (3): 40–49.
Published: 01 September 1994
...Scott Edgett Recent changes in the financial services industry have placed unprecedented pressure on senior managers to develop and launch new services. Presents the results of a study into the development activities of new financial services through a comparison of successful and unsuccessful new...
