.... We conclude our paper with a discussion of our findings and their practical implications. J. Enrique Bigné can be contacted at: enrique.bigne@uv.es © Emerald Group Publishing Limited 2008 Communication technologies Supply chain management Travel An executive summary...

...). In other words, manufacturers in homogeneous environments may be able to deal even with large populations with a reduced number of routines, such as channels:H2. Environmental heterogeneity will be positively associated with the utilisation of multiple channels. Supply chain management...