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Keywords: Sustainable development
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Journal Articles
Moisés Rubén Zamora-Ramos, Montserrat Díaz-Méndez, Antonio Chamorro-Mera, Norma Arely Zúñiga Espinosa, Antonio Luis García-Cordero
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 770–787.
Published: 23 January 2026
...), sustainable entrepreneurship aligns entrepreneurial goals with the principles of sustainable development (Belz and Binder, 2017 ; Nogueira et al., 2025). This orientation is particularly relevant in universities, which are increasingly expected to act as enablers of sustainable change. According...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (4): 341–356.
Published: 01 July 2003
... in services within the field of sustainable development. Services are viewed as a dematerialized alternative to existing products, with reduced environmental impact (i.e. less material and less energy use to fulfil a certain need). The services considered by academics in the field of sustainable development...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (2): 5–14.
Published: 01 February 1992
... UP Limited 1992 Growth Marketing planning Service industries Strategic marketing Sustainable development EXCESSIVE GROWTH IN THE SERVICE FIRM: A STRATEGIC MARKETING PLANNING CHALLENGE Edward J. Mayo Lance P. Jarvis When People Express first began operations in 1980, it flew three...
