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Keywords: Symbolic stimuli
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (10): 87–112.
Published: 23 June 2026
... four symbolic stimuli (monetization strategy, situational/cultural fit, moral commitment, recommendation precision) and three natural stimuli (service realism, soothing interactions, safe disclosure environments). The findings reveal asymmetric effects on customer engagement valence, showing how...
