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Keywords: TAM
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (7): 801–816.
Published: 02 March 2023
... informing the usage of mHealth services have unique practical, contextual and theoretical implications. Mobile health services TAM mHealth Usage behavior mHealth service product Mobile health (mHealth) service is an Australian Government initiative aiming to improve the quality of health...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (1): 73–88.
Published: 29 November 2021
... Publishing Limited Licensed re-use rights only AR content quality AR environment embedding AR satisfaction AR interactivity AR enjoyment AR customization ISS TAM E-commerce Digitalization Customer experience Artificial intelligence Technology and service Behavioral insight...
