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Keywords: Tacit knowledge
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (1): 59–75.
Published: 22 February 2013
... limited. Specifically, little is known about how patients negotiate knowledge in online forums to understand and manage their diseases. This paper aims to illustrate this by presenting data that demonstrate the construction of tacit knowledge within online health communities, and how consumers exercise...
