Keywords: Taiwan
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Journal Articles
Journal of Services Marketing (2013) 27 (6): 500–510.
Published: 09 September 2013
... incidents into descriptive categories to explain events using a content analysis approach. The authors began by collecting actual incidents that were experienced by foreigners in services in Taiwan. After data collection, the incidents were analyzed in a multi-stage process of interpretation and sorted...
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2011) 25 (7): 509–516.
Published: 11 October 2011
... model. Structural equation modeling techniques are applied to data collected from a field study in Taiwan to test the framework. Findings Results from the current field study found that strong brand equity provides an overall advantage over weak brands in increasing service recovery satisfaction...
Journal Articles

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