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Keywords: Taiwan
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (6): 500–510.
Published: 09 September 2013
... by collecting actual incidents that were experienced by foreigners in services in Taiwan. After data collection, the incidents were analyzed in a multi-stage process of interpretation and sorted into groups with similar topics. A proprietary computer program – i.e. XSight Version 2 running on Windows 7...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (2): 91–103.
Published: 24 May 2013
... in Taiwan and applied fuzzy set qualitative comparative analysis (fs/QCA) to explore the sufficiency conditions for patient loyalty. Findings – The findings support the conclusion that the three conditions (patient satisfaction, patient participation in the process of diagnosis, and patient...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (6): 444–457.
Published: 07 September 2012
... the degree to which the role of customers involved in each NSD stage contributes to each type of MCSI. Design/methodology/approach A mail survey was sent to service companies in Taiwan, the target respondents being senior managers with experience in developing successful new services in the past three...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (1): 9–19.
Published: 17 February 2012
... acceptance will suffer if users do not see a system as easy to use (Davis, 1989 ; Carter and Belanger, 2005). © Emerald Group Publishing Limited 2012 Service innovation Consumer's adoption Consumer attitude Attitudes Consumer behaviour Taiwan An executive summary for managers...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (7): 509–516.
Published: 11 October 2011
... model. Structural equation modeling techniques are applied to data collected from a field study in Taiwan to test the framework. Findings Results from the current field study found that strong brand equity provides an overall advantage over weak brands in increasing service recovery satisfaction...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (5): 310–322.
Published: 02 August 2011
... Satisfaction Inertia Customer loyalty Zone of tolerance Alternative attractiveness Consumer behaviour Mobile communication systems Taiwan An executive summary for managers and executive readers can be found at the end of this article. The development of customer loyalty has become...
