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Keywords: Taiwan
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (6): 500–510.
Published: 09 September 2013
... incidents into descriptive categories to explain events using a content analysis approach. The authors began by collecting actual incidents that were experienced by foreigners in services in Taiwan. After data collection, the incidents were analyzed in a multi-stage process of interpretation and sorted...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (2): 91–103.
Published: 24 May 2013
... in Taiwan and applied fuzzy set qualitative comparative analysis (fs/QCA) to explore the sufficiency conditions for patient loyalty. Findings – The findings support the conclusion that the three conditions (patient satisfaction, patient participation in the process of diagnosis, and patient...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (6): 444–457.
Published: 07 September 2012
... the degree to which the role of customers involved in each NSD stage contributes to each type of MCSI. Design/methodology/approach A mail survey was sent to service companies in Taiwan, the target respondents being senior managers with experience in developing successful new services in the past three...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (1): 9–19.
Published: 17 February 2012
... and acceptance model (TRAM). These studies aimed to explore possible factors that influence consumer's decision on technological innovation. © Emerald Group Publishing Limited 2012 Service innovation Consumer's adoption Consumer attitude Attitudes Consumer behaviour Taiwan An executive...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (7): 509–516.
Published: 11 October 2011
... model. Structural equation modeling techniques are applied to data collected from a field study in Taiwan to test the framework. Findings Results from the current field study found that strong brand equity provides an overall advantage over weak brands in increasing service recovery satisfaction...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (5): 310–322.
Published: 02 August 2011
.... Satisfaction Inertia Customer loyalty Zone of tolerance Alternative attractiveness Consumer behaviour Mobile communication systems Taiwan © Emerald Group Publishing Limited 2011 Based on the literature review, this study develops a framework linking satisfaction, inertia, the ZOT...
