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Keywords: Task type
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (8): 1004–1024.
Published: 25 July 2025
... and conversational cues) and their interaction with chatbot’s task type (handling complaints vs. product recommendations) on shaping consumers’ gratifications (utilitarian gratifications, hedonic gratifications, social gratifications and technological gratifications) and ultimately leading to purchase intentions...
Includes: Supplementary data
