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Keywords: Technological innovations
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (4): 294–311.
Published: 05 July 2013
...Athanasios G. Patsiotis; Tim Hughes; Don J. Webber Purpose – This paper aims to provide a better understanding of non-adoption of technological interfaces. The majority of diffusion research on technological innovations does not distinguish clearly between non-adoption and resistance behavior...
