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Keywords: Technology acceptance
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (1): 82–94.
Published: 04 February 2014
...) and a given place that may be associated with close presence of strangers. Such objective restrictions may enhance the inhibiting effect of anxiety on behaviour (Maule et al., 2000 ; Svenson and Maule, 1993). Hence, this research uses an anxiety-based model of technology acceptance. Our model...
