Keywords: Technology acceptance model
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Journal Articles
Journal Articles
Journal of Services Marketing (2023) 37 (1): 96–109.
Published: 15 December 2022
...Mark Anthony Camilleri; Metin Kozak To the best of the authors’ knowledge, there are no other studies that incorporated an interactive engagement construct with key constructs from IAM and from the technology acceptance model (TAM). This contribution underlines the importance of measuring...

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