Keywords: Technology adoption
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Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (8): 1058–1075.
Published: 04 April 2022
... or MP use; however, education affected MP use. Research limitations/implications The theoretical underpinning for the conceptual model was the UTAUT2, and the results across the two studies support previous research in which this revised model has been useful in explaining technology adoption. Core...
Journal Articles
Journal of Services Marketing (2020) 34 (3): 299–316.
Published: 01 May 2020
...Olivier Furrer; Jie Yu Kerguignas; Cécile Delcourt; Dwayne D. Gremler Emotion Service innovation Content analysis Technology adoption Ecosystems Service dominant logic (SDL) Any academic discipline should periodically reflect on its past, assess its boundaries and think about its...
Journal Articles
Journal of Services Marketing (2020) 34 (3): 317–334.
Published: 07 April 2020
... not include the term “service”, this term was added to the search by the Boolean operator “AND”. The Google Scholar data is based on searches conducted on July 8, 2019 Technology adoption Technology readiness Service delivery Artificial intelligence Automated technology Machine learning...
Journal Articles
Journal of Services Marketing (2019) 33 (4): 479–487.
Published: 18 June 2019
.... Technology adoption Leximancer Digital Self-service technology Digital economy Text-mining Future A total of 5,118 technology-related articles from service journals, service conferences, business journals and business magazines are analyzed. Text-mining on abstracts is used for the thematic...
Journal Articles
Journal of Services Marketing (2018) 32 (5): 592–604.
Published: 26 June 2018
... (consumer socialization theory) and developmental psychology (self-construal). Technology adoption Structural equation modeling Quantitative research Technology readiness Surveys Technology readiness is defined as “people’s propensity to embrace and use new technologies for accomplishing...

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