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Keywords: Theory development
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 421–424.
Published: 14 September 2015
... forward. Enhancing theory development; Logics behind service research; Customer participation in service; Customer engagement; Service employee contributions; and Thinking “outside the box”. However, these themes do not tell the whole story of the insights contained within...
