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Keywords: Theory of change
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 220–237.
Published: 05 September 2025
...-being and address health inequities, aligning with the UN’s SDG 3 and SDG 10. This paper develops a multi-level collective framework to demonstrate how EAI can be implemented into health-care ecosystems and facilitate value co-creation. Design/methodology/approach Using the Theory of Change...
