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Keywords: Theory of the mind
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (7): 472–483.
Published: 05 October 2012
... based upon the folk theory of the mind. Finally, a two‐dimensional conceptualization of frequency of past behaviors is identified based upon exploratory factor analysis using structural equation modeling. Research limitations/implications The research reported here relies on experimental methods...
