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Keywords: Third-party logistics service providers
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Journal Articles
Investigating brand equity of third-party service providers
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (3): 214–222.
Published: 06 May 2014
...David Grant; Jouni Juntunen; Jari Juga; Mari Juntunen Purpose – The purpose of this paper is to apply theory and techniques from the services and marketing literature to a supply-chain context consisting of a shipper or seller, a customer or buyer and a third-party logistics service provider (3PL...
