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Keywords: Thoughts
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (3): 412–426.
Published: 18 December 2025
...Mona Sinha; Rachel Ramey; Prachi Gala; Aaliyah Wanya Wilkerson Purpose Consumers increasingly reveal more than they intend online yet clamor for privacy protection, saddling businesses with costly strategic and legal challenges. This study aims to reveal what drives consumers’ thoughts...
Includes: Supplementary data
