... of the timestyle concept and its antecedent influences should allow leisure marketers to better understand and target the motivations that underlie consumer decisions on leisure services. © MCB UP Limited 2003 Leisure activities Time measurement Leisure facilities Consumerism Recreation...

... Marketing Mass communication Services Time measurement An increasing interest in satisfaction, particularly post purchase behavior, has emerged in the literature (Spreng and Sommez, 2000; Strasser et al., 1993; Wilton and Nicosia, 1986). Organizations have realized the competitive...