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Keywords: Time-logic of exchange
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (3): 226–235.
Published: 08 May 2017
... Emerald Publishing Limited Licensed re-use rights only Avatars Digital service-space Marketing imagination Operant resources Service design Time-logic of exchange Servicescape is the contextual landscape for service. It was first defined by Booms and Bitner (1981...
