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Keywords: Toolkits
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (3): 235–243.
Published: 11 May 2015
... be changed over time. This means that trial-and-error learning of a customer is not limited to (simulated) toolkit feedback to come up with a product solution closer to his unique needs (Von Hippel and Katz, 2002), but that this can be an ongoing process of experimentation and optimization in a real-world...
