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Keywords: Toolkits
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (3): 235–243.
Published: 11 May 2015
... Empirical study Financial services Mass customization Lead user theory Toolkits User innovation Mass customization has been an important topic both for research and practice for many years now. Based on the works of Davis (1987) , Kotler (1989) and Pine (1993) , it can be defined...
