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Keywords: Tourism exposition
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (5): 551–568.
Published: 13 May 2025
...Hsiaoping Yeh; Tsung-Sheng Chang; Yu-Hsin Li Purpose This study aims to investigate the role of gamification in enhancing user engagement and behavioral intentions in tourism expositions. By integrating self-determination theory (SDT) with gamification concepts, the research seeks to understand...
