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Keywords: Trade barriers
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (4-5): 319–336.
Published: 01 August 1999
... work remains to reach the generally low level of barriers negotiated in merchandise trade. Barriers to the international marketing of services are numerous. Some obstacles are merely conceptual in nature, whereas others are based on tradition and regulation. Collectively, these problems have...
