Keywords: Traffic
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Journal Articles
Journal of Services Marketing (2003) 17 (1): 6–36.
Published: 01 February 2003
... describes the application of conjoint techniques to a new service, TrafficPulse, that enables subscribers to obtain continuous 24/7 updates on traffic conditions, travel times, and alternative routes, should congestion occur. In particular, describes how traditional conjoint analysis can be embellished...

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