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Keywords: Transactive memory system
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (4): 474–493.
Published: 16 April 2024
...Girish Prayag; Lucie K. Ozanne; Mesbahuddin Chowdhury Purpose Grounded in dynamic capabilities theory, this study aims to examine how dynamic capabilities and a transactive memory system (TMS) can build the resilience of service organizations and improve their financial performance. Limited...
