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Keywords: Transformative entrepreneurship
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (6): 757–768.
Published: 31 August 2020
...Mario Giraldo; Luis Garcia-Tello; Steven William Rayburn Purpose This study aims to explore the lived experience of vendors as they enact street vending practice that emerges as transformative entrepreneurship and service where they live and work. Design/methodology/approach This research...
