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Keywords: Transformative experiences
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Journal Articles
Kelley Cours Anderson, Ashley Hass, Karen Anne Wallach, Breanne A. Mertz, Ghalia Shamayleh, Debbie Laverie, Celia Van Wickel, Sara Robin
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–18.
Published: 08 September 2026
... experience Transformative experiences Phygital experiences, or the hybrid configurations that integrate physical environments with digital and algorithmic layers, have evolved from experimental novelty to a defining condition of contemporary consumption. Across retail, health care, hospitality...
