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Keywords: Transformative intervention
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (2): 138–154.
Published: 14 March 2022
... a transformative intervention targeted towards vulnerable consumers. Not all targeted refugees donated blood, but being encouraged to participate in this health service within the host society can foster their greater inclusion. To help refugees understand differences in the service systems provided by the host...
