Keywords: Transformative service mediators
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Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (6): 596–613.
Published: 10 June 2025
...Byron W. Keating; Thilini Alahakoon; Gary Mortimer; Frank Mathmann Purpose This paper aims to introduce a typology of service advocates to address a gap in existing literature regarding how transformative service mediators (TSMs) manage both access to resources and empowerment for consumers...

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