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Keywords: Transformative service mediators
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Journal Articles
Patrícia Regina Caldeira Daré Artoni, Andres Rodriguez Veloso, Sofia Batista Ferraz, Rodolfo Rodrigues Rocha, Guilherme de Farias Shiraishi
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 201–219.
Published: 24 December 2025
...Patrícia Regina Caldeira Daré Artoni; Andres Rodriguez Veloso; Sofia Batista Ferraz; Rodolfo Rodrigues Rocha; Guilherme de Farias Shiraishi Purpose This study aims to identify the process of unexpectedly acquiring the role of apomediary transformative service mediator ( TSM ) in the context...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 596–613.
Published: 10 June 2025
...Byron W. Keating; Thilini Alahakoon; Gary Mortimer; Frank Mathmann Purpose This paper aims to introduce a typology of service advocates to address a gap in existing literature regarding how transformative service mediators (TSMs) manage both access to resources and empowerment for consumers...
