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Keywords: Transformative services marketing
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Journal Articles
Patrícia Regina Caldeira Daré Artoni, Andres Rodriguez Veloso, Sofia Batista Ferraz, Rodolfo Rodrigues Rocha, Guilherme de Farias Shiraishi
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 201–219.
Published: 24 December 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Ethnography Customer vulnerability Transformative service research (TSR) Transformative service mediators Transformative services marketing Parents have a key role in purchasing and monitoring educational...
