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Keywords: Transtheoretical model
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 220–237.
Published: 05 September 2025
... Acceptance Model to explore EAI adoption at the patient level so that EAI then can facilitate co-created service value as patients progress through the Transtheoretical Model’s stages of behavioral change. Findings The analysis of the health-care ecosystem demonstrates the necessity for a collective...
