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Keywords: UTAUT2
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (8): 1058–1075.
Published: 04 April 2022
... payment (MP) adoption, conceptualized as bank-sponsored mobile wallets that facilitate payment at the point-of-purchase. This paper applies a revised unified theory of acceptance and use of technology 2 (UTAUT2) model as theoretical framework for this exploration. Design/methodology/approach To test...
