Keywords: Undesirable customer
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Journal Articles
Journal of Services Marketing (2017) 31 (6): 589–603.
Published: 13 October 2017
... organizations. While in conventional business relations, consumers are protected from undesirable customer behavior by laws, regulations (power) in the context of collaborative consumption are rare, so that trust becomes more relevant. It is the purpose of the study to investigate possible mechanisms to prevent...

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