...Katherine Tyler; Mark Patton; Marco Mongiello; Derek Meyer; Carolin Plewa; Pascale Quester Purpose The purpose of the paper is to analyse empirically research‐oriented university‐industry relationships based on the incorporation of relationship marketing (RM) and technology transfer theory...

...). Complaints Customer satisfaction Customer service Higher education Strategy Students Universities In light of the limited complaints on behalf of some dissatisfied consumers, many have advocated that organizations need to develop a more customer‐focussed culture and create better partnerships...

...Gail Tom; Laura Elmer Investigates the effect of alumni ownership of university insignia goods and related alumni contribution behavior. Two distinct measures of alumni contribution behavior‐willingness to give and actual contribution behavior‐were used in this study. Willingness to give...