...Katherine Tyler; Mark Patton; Marco Mongiello; Derek Meyer; Carolin Plewa; Pascale Quester Purpose The purpose of the paper is to analyse empirically research‐oriented university‐industry relationships based on the incorporation of relationship marketing (RM) and technology transfer theory...

... Students Universities The importance of examining consumer complaint behavior stems from its value in identifying different provider limitations and, thus,suggesting necessary adjustments. As the author of a recent study states: “Complaints offer a unique opportunity to correct problems,provide...

...Gail Tom; Laura Elmer Investigates the effect of alumni ownership of university insignia goods and related alumni contribution behavior. Two distinct measures of alumni contribution behavior‐willingness to give and actual contribution behavior‐were used in this study. Willingness to give...