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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–16.
Published: 13 August 2026
... 28 04 2026 14 06 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Higher education institutions University Perceived quality Reputation Brand equity Attachment strength Higher education (HE) is a rapidly expanding...
