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Keywords: User innovation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 511–521.
Published: 14 September 2015
... as a “fertile field for service research”. Jon Engström can be contacted at: jon.engstrom@liu.se © Emerald Group Publishing Limited 2015 Co-creation Health care Service experience Service development Customer participation User innovation This article concerns customer...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (3): 235–243.
Published: 11 May 2015
... Empirical study Financial services Mass customization Lead user theory Toolkits User innovation Mass customization has been an important topic both for research and practice for many years now. Based on the works of Davis (1987) , Kotler (1989) and Pine (1993) , it can be defined...
