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Keywords: Utility
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (2): 161–174.
Published: 20 November 2017
...Adesegun Oyedele; Penny Simpson Purpose This study aims to test Lamberton and Rose’s (2012 ) commercial sharing utility model of access-based consumption use in three different contexts: car-sharing, room-sharing and household goods purchases. More importantly, this research extends the model...
