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Keywords: Value added
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (3): 334–345.
Published: 11 January 2018
...Hossein Olya; Levent Altinay; Glauco De Vita Purpose Using data from 104 countries over a six-year period (2009-2014), this study proposes a value-added predictor in service industries based on the eight indicators of the prosperity index, namely economy, entrepreneurship and opportunity...
