...Taeshik Gong; Yu-Shan (Sandy) Huang Purpose This study aims to investigate when, how and why interactions with service robots may lead to psychological strain and customer value co-destruction behavior ( CVCDB ). While existing research largely emphasizes the functional benefits of service...

... attributes related to value co-destruction, indicating their temporary vulnerability. Originality/value This study breaks new ground regarding applied method and theory, being among the few using a traditional netnographic approach in the digital banking context. It also identifies new attributes...

... 10 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer inspiration Services Augmented reality marketing Skepticism Empowerment Value co-creation Value co-destruction Explanatory sequential design Consumer...

..., and for the purpose of this study, the potential triggers of negative outcomes are limited to typical processes and behaviours initiated by VCC of services. For the purposes of this paper, dysfunctional customer behaviour, customer incivility, value co-destruction, boundary-spanning activities, organisational...

...Per Echeverri Purpose Contemporary service and marketing research on value co-creation and value co-destruction assume a one-dimensional view on value, ranging from positive value co-creation, alignment and high value to negative value co-destruction, misalignment and low value. This limitation...

... understanding of them. In so doing, it paves the way for renewed conceptualizations of service ecosystems. Value co-creation Value co-destruction Loosely coupled systems Institutions Resource integration S-D logic Co-creation Service ecosystem Service dominant logic (SDL) All over the world...

... who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co...