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Keywords: Value creation in franchise network
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (2): 116–125.
Published: 06 May 2014
... capacity Knowledge as operant resource Value creation in franchise network Researchers have characterized knowledge as a complex resource (Darr et al., 1995 ; Serenko and Bontis, 2004), that is vital for innovation and success (Van der Bij et al., 2003), and has the potential...
