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Keywords: Value-based brand choice
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (8): 1095–1105.
Published: 08 February 2022
... employees’ behavior in sustainable service organizations influences the reputational effect. The purpose of this paper is to investigate the impact of SMO-aligned employee behavior on customer attitude and behavior, while considering different SMOs and the role of value-based brand choice. Design...
